Published 10 October 2026
Where a virtual tour actually gets seen
A tour nobody opens is an expensive photograph. Four places to put it, in the order they are worth doing.
The build is the easy half. A tour earns its keep in the places people already are, and most of those take a link and five minutes.
1. Your own site, above the fold
The single highest-value placement, and the one most often done last. A tour buried on a page called "Gallery" is seen by the people who were already going to call. One on the page a visitor lands on is seen by the ones who were not.
It embeds in anything that takes an iframe — your own site, a portal listing, a landing page — and nothing of ours loads until somebody presses play, so it does not slow the page down.
2. Your Google Business Profile
This is the one that reaches people who have never heard of you. Somebody searching for what you do sees the profile before they see your site, and a profile with interior imagery gets opened more than one without. We publish the 360° imagery and tie it to the profile as part of the job.
3. The link, on its own
A tour is a web page with an ordinary address. That makes it something you can put in an email signature, a quote, a brochure QR code, or a reply to an enquiry — "here, walk round it before you decide whether to come". For a lot of clients this is where it actually gets used most.
4. Wherever your stock is listed
Property portals, event directories, booking sites. Most accept a tour URL in the listing, and most show a badge for it. If yours does not, the still images from the same capture do the same job in the slots it does accept.
None of this costs anything per visitor. A thousand people can walk through in a day and the monthly fee does not move.