Questions we get before the first call.
Everything people ask before they commit, answered properly rather than in a sentence. If yours is not here, the phone is quicker than another email.
Pricing & scope
What does a 360° tour actually cost in Denmark?
A price to build it, then a monthly fee to keep it online. A home, shop or clinic with up to 15 capture points is DKK 2,400 to build and DKK 299 a month to host and maintain. A bigger space adds 5% to both for every capture point beyond the fifteen. From three spaces it drops to DKK 1,900 and DKK 199 each, and on the Studio plan three new tours a month are included. Travel is included within 50 km of Aalborg and DKK 500 per 50 km beyond it, charged once per visit however many spaces we capture on it. All excl. VAT, and the pricing page carries the whole table.
What if my budget is smaller than your list price?
Say so in the first email. We would rather scope a job down to what your budget genuinely covers — fewer viewpoints, one space instead of four — than quote a number you cannot say yes to. If it still does not add up for you, we will tell you that too rather than take the work.
When does the subscription beat paying per tour?
Later than you might think — around twenty tours a year. Studio is DKK 4,400 a month and includes three new tours built every month, so it only pays for itself if you genuinely need that many. Below it, Portfolio at DKK 1,900 a tour is cheaper, and below three spaces so is a single tour. The estimator on the pricing page works it out on your own numbers, and we will tell you which side you are on during the scoping call — including when the answer is the smaller plan.
Is hosting a one-off or a subscription?
A subscription, and we would rather say so plainly. There is no year of hosting included and no lifetime hosting, because a tour costs something to serve for every month it is online. It is DKK 299 a month for a single tour, DKK 199 each on a portfolio, and DKK 149 on the Studio plan beyond the three included. Cancel with a month's notice; we export the tour and its imagery to you before it goes offline, so what you paid to have built stays yours.
Capture & delivery
How long does it take?
One visit, and far less of your day than people expect. A typical commercial floor is captured in a single uninterrupted pass while you carry on working around us. Larger sites take proportionally longer, and we give you the figure for your building with the quote rather than a number off a website.
Do we need to be there during the capture?
Only to let us in. One operator, one tripod, no lighting rig and no crew. Have the space tidy and the lights on; after that nobody needs to stay. For premises with people in them we capture outside opening hours.
Do we need to buy a camera or software?
No. Capture, processing and the viewer are part of the build price; keeping the tour online is the monthly fee. If you already own an Insta360 or Ricoh Theta and would rather shoot yourself, we will host and build the tours from your own imagery on the Studio plan instead — say so and we will price it that way.
Can we change the tour after it goes live?
One revision round is included, and small corrections after that are part of maintenance. A moved hotspot, a broken link, a changed phone number: those are covered by the monthly fee for as long as you pay it. Re-shooting a room after a refit, adding capture points or rebuilding the structure is new work, and we quote it before starting rather than after.
Results & technical
Does a virtual tour help our Google ranking?
Indirectly on your own site, directly in Maps. The reliable mechanism is publishing the 360° imagery to Street View and tying it to your Google Business Profile, which surfaces it in Maps and in local results. On your own site the gain comes from dwell time and interaction — but only if the tour sits inside a real page with descriptive copy around it, not dropped in as a bare iframe. We set up both.
Will it work on a phone?
Yes, and on a headset. Tours run on WebGL in any current browser, on phones, tablets, desktops and VR headsets. There is no app to install and no login for the visitor.
Can we embed the tour on our own website?
Yes, and it carries your name rather than ours. A tour we build and host sits on your own domain, in your colours, with your logo, and nothing of ours appears in it. Some jobs are captured on third-party hardware whose own viewer stamps its mark inside the frame and cannot be unstamped by anyone — where that is the right tool for your building, the quote says so before you accept it, and you can choose our own viewer instead. Either way the embed sits inside your page, under your branding.
How accurate is the floor plan?
±3 mm, laser-derived. Depth is measured rather than estimated from photographs, which is what makes the tolerance defensible for appraisal, insurance and tender files. You can also measure any distance inside the finished tour after the fact.
Legal & GDPR
How do you handle GDPR?
With a data-processing agreement signed before you upload anything. Tour assets and any enquiry data captured inside a tour are handled under GDPR. We will sign a DPA and hand over the sub-processor list on request. For public-sector and education tenders this is usually the deciding line item.
What about people or number plates in the imagery?
We capture outside opening hours wherever people are present, and we blur any face or registration plate that survives into the final imagery. For clinics, schools and workplaces this is the default, not an add-on.
Who owns the tour and the images?
You do. You get full commercial usage rights to the imagery on delivery, and the tour exports as a self-contained package you can host yourself if you ever leave.
Can you meet public-sector accessibility requirements?
Yes. Tours are keyboard-navigable and labelled for screen readers as standard. For public-sector and education buyers we supply an accessibility statement and our own written WCAG 2.2 AA review of the delivered tour — our review, not an independent certification; if your procurement needs a certified audit, commission one and we will hand our findings to whoever carries it out, which most procurement files require.
Ownership, hosting and being locked in
Who owns the tour and the photographs?
You do, once the invoice is paid. Copyright in every panorama, still, video and floor plan of your premises transfers to you. You can use them anywhere, for as long as you like, including with a different supplier. We only show a tour as an example of our work if you have said yes in writing, and you can withdraw that at any point.
What does the monthly fee actually buy?
Hosting and maintenance. Hosting means the tour lives on our servers, or on Matterport's for a tour made with it, and stays reachable — no cap on visitors, no per-view charge, no expiry. Maintenance means we keep it working as browsers change, fix a hotspot that has drifted, replace a broken link, and keep the backups. Stop paying and the tour comes offline; we hand over the finished panoramas and stills first.
Are you dependent on one platform? What if it disappears?
The asset is the imagery, and the imagery is yours. Our tours are ordinary web pages built on open formats — equirectangular panoramas and an open-source viewer — not a licence we rent from anyone. If a platform we use changed its terms or shut down, we would rebuild your tour on another from the same panoramas, and you would notice nothing but the URL. If we stopped trading, the export we give you is self-contained: put it on any web host and it runs.
Can a tour be private?
Three ways. Public and indexed by Google; unlisted behind a link that cannot be guessed; or closed behind a password.
How accurate is the measured floor plan?
Accurate enough to plan with, and we will say where it stops. The plan is drawn from the laser scan and is reliable for room dimensions, layout, furniture planning and fit-out. It is not a surveyor's or an architect's certified drawing, and we do not present it as one — where a legal or building-control purpose needs that, use it as the basis and have it signed off by someone qualified to sign it.
You mention a WCAG review. Is that an audit?
It is our review, not an independent certification. We check the tour against WCAG 2.2 AA — keyboard operation, focus order, labelling, contrast — and give you a written statement of what passes, what does not, and what we would have to change. Public-sector buyers who need a certified third-party audit should commission one; we will hand our findings to whoever does it.